Director, Business Development & Marketing
As Global Cyber Risk’s Director of Business Development and Marketing, Gerry Westby is responsible for identifying and developing new business opportunities for cyber risk assessments, incident response planning, and cyber governance. Mr. Westby manages corporate-wide business development and marketing and directly handles opportunities in the entertainment and hospitality industries. He alsosupports strategic partnerships and develops associated sales and marketing materials.
Mr. Westby has an extensive background in marketing, advertising, and business development across traditional and digital business environments. He has produced over 300 live music events and has experience in all facets of special event production and management, including infrastructure, production, talent procurement, ticketing, brand identity, and market relations.
A serial entrepreneur, he has founded music production, graphic arts, retail, and entertainment enterprises, all with a technological components. His marketing capabilities have enabled him to secure sponsorships and backing for productions from leading corporations, such as Red Bull, and produce events with 40,000+ attendees.
Mr. Westby’s experience in graphic arts and digital and print media has enabled him to work creatively with traditional businesses and start-ups, enabling them to leverage these media for business growth and brand awareness.
Mr. Westby is a graduate of West Island College’s Class Afloat program. Mr. Westby also attended the University of Denver and Eckerd College.